A century-long legacy spanning three generations

During the Japanese colonial period, Mr. Cheng Kuo, the grandfather of Cheng Sheng-chi, established the "Jinshenglin Gold and Silver Shop" in Linzaibian, Linyuan Village, Fengshan County, Kaohsiung Prefecture (now part of Linyuan District, Kaohsiung City), dealing in gold, silver, and other ornaments.

The gold and silver shop business was handed over to Mr. Cheng Fu-Hsing, Cheng Sheng-Chi's father, and renamed "Jin Liyu Gold and Silver Shop," exhibiting items such as gold, silver, jade, coins, and antiques.

After the 1970s, antique jade pieces became increasingly scarce in Taiwan, while Hong Kong had already established basic mechanisms for the manufacturing and sale of Burmese jade.

Mr. Cheng Fu-hsing decided to go to Hong Kong to engage in the jade trading business and further expand his wholesale jade business in Taiwan.

In the 1980s, the third generation of the family, Cheng Sheng-chi, began participating in the family business, actively expanding it and taking on the crucial role of establishing the jade industry chain.

We established a jade factory on Guangdong Road in Kowloon, Hong Kong, marking the first jade factory in Hong Kong founded by a Taiwanese company. A stable supply of finished products enabled our family business to expand from trading jade items to managing jade factory inventory, allowing us to gain a deeper mastery of quality control and production.
At the same time, we developed our own jewelry-setting factory and established "Wo Hing Jewelry Company" on Guangdong Road in Kowloon, Hong Kong, officially launching our retail channel in Hong Kong.

Moving into mainland China, we first established a jade factory in Pingzhou, Guangdong, and actively developed the Chinese market. Our jade wholesale business had by then expanded across mainland China, Hong Kong, and Macau.

"Yong Cui Yuan" was established in China. Subsequently, retail stores were successively set up in key cities such as Guangzhou, Shenzhen, Tianjin, Qingdao, Chengdu, Nanning, Hangzhou, Changchun, and Beijing.

Upon returning to Taiwan, Cheng Sheng-chi officially founded the jadeite brand "JADEGIA".

The brand's first flagship store is located on Renai Road in Taipei. Large floor-to-ceiling windows reflect the lush greenery, while the walls are adorned with Sen-no-Kogei ceramics, creating a steady and elegant atmosphere. Inside, fashionable jadeite jewelry, exquisite art pieces, and the comprehensive aesthetics of Eastern treasures come together, serving as the brand's base for its journey ahead.

In November, we officially moved into Taipei 101, embarking on the brand's journey toward internationalization. On opening day, we invited renowned celebrity Ms. Lin Chiling to be the ribbon-cutting guest.

In November, "Prosperity and Purity – The Fashion and Classics of Jadeite from YSJ" special exhibition was held at the "Chin Chia Yun-Yen" reception hall in Taichung, marking the first time such an aesthetic exchange event was organized for collectors and connoisseurs in the greater Taichung area.

In April, a store was opened at Far Eastern Department Stores in Taipei. On the opening day, renowned celebrity Ms. Terri Kwan was invited to be the ribbon-cutting guest.

In October, the Yushi Jia Taipei 101 image store was renovated and a VIP reception room was added.

In the same year, the Taichung Far Eastern Department Store branch opened, officially entering central Taiwan. On the opening day, renowned artist Ms. Ruby Lin was invited as the ribbon-cutting guest.

In February, the "Dao Fa Zi Ran" series of jadeite art creation projects officially launched. This series showcases the myriad transformations of nature, with its themes, underlying artistic conception, and carving craftsmanship all reaching the pinnacle of excellence.

In April, the Eastern Wind Television Station interviewed Jade World, producing that year's video feature on outstanding and excellent brands among Taiwanese enterprises.

In April, I was invited by Taipei Tokyo Muchun Hall Auction Co., Ltd. to participate in the "Muchun Hall 2019 April Auction" exhibition at Huashan 1914 Creative Park.

In March, the first monograph, "Dao Fa Zi Ran: A Collection of Selected Works," will be published by Fu Zi.

The "Dao Fa Zi Ran" series is a jadeite art creation project launched in 2018. Rooted in a profound jade culture tradition, it explores themes, techniques, and aesthetic expressions to break through, transform, and even overturn conventional thinking and aesthetics in the field of traditional jade craftsmanship, opening up new artistic horizons for jadeite culture.

In April and May, selected works from the "Dao Fa Zi Ran" series will be showcased at a limited-time jadeite art exhibition on the first floor of the Far Eastern Plaza in Taipei.

From March to May, we were invited by Taipei 101 Mall to participate in the "2022 Taipei 101 Love in the Clouds Children's Charity Market" to jointly support charitable causes and donate items for sale.

In March, we were invited to establish a brand flagship store on the official Taipei 101 Mall website, "Stage 101," presenting a diverse and exceptional design vision alongside top international brands. Based in Taiwan and looking globally, we convey the unique spirit and charm of Eastern culture through a profound cultural heritage and contemporary aesthetics.

It has consecutively been the top-selling brand at The Mall at Far Eastern Plaza and offers consumers a more comprehensive viewing and purchasing experience with its unique cross-regional multi-sales display space within the mall.

In October, the "Endless Treasures of Jade: Jade Dynasty Classic Exhibition" will be held at the Ren’ai flagship store, showcasing long-held, rarely seen emerald jade treasures, exquisite jade masterpieces that redefine artistic boundaries, and rare, top-tier jadeite jewelry. Masterpieces from across the ages and modern fashion sensibilities will come together in a single exhibition.

Among the highlights is the highly anticipated "Qing Dynasty Imperial Tribute Three-Color Emerald Jade Guanyin with Fish Basket," which was originally presented to the imperial family. It is meticulously crafted with precise workmanship and captures both form and spirit. The original imperial jade from which this Guanyin was carved also yielded two other Guanyin figures: one is preserved in the collection of The Metropolitan Museum of Art (The Met) in New York, while the other fetched approximately NT$330 million at an international auction in 2016. This underscores the exceptional rarity and significance of the piece, both in terms of market value and collectible importance.

In September, following the release of their first anthology, "The Way of Nature," another specialized book, "Jade's Endless Treasures: Selected Classics from Jadeite Family," was published. This new book meticulously features museum-quality jadeite jewelry and jade carvings from the mid-Qing Dynasty to the Republican era, all from the Jadeite Family collection. The jade materials are rare, and the craftsmanship is exquisite, making it an exceptional selection.

At Yu Shi Jia, our original intention remains unchanged as we move forward.

We present relevant knowledge from an impartial perspective, lead our design team in bringing a youthful and fashionable appeal to jadeite, and invite master artisans to jointly explore new frontiers in jadeite art, creating exquisite masterpieces that perfectly blend artistic conception with superb craftsmanship. We also frequently organize lectures and exhibitions, and publish books to share and preserve the rich heritage of jadeite.

Now and in the future, we will continue to uphold our diligent and sincere spirit, taking one step at a time, steadily walking this gentle and warm path of jadeite...