First store
Cheng Kuo established "Jinsheng Li Gold and Silver Jewelry" in Fengshan, Kaohsiung, relying on the trade of gold and silver ornaments to support his family.
Inheritance
Jade 90th Anniversary
The passage of time at Yu Shih Chia is encapsulated in the exquisite treasures collected over generations and in the hands that meticulously crafted them.
Jadeite for Generations
Since 1932, this endeavor has been passed down from one pair of hands to the next, with the same unwavering belief.
As time goes by
Becoming One's Own
His son, Zheng Fu-xing, took over the business, renaming it "Jin Li Yu Silver Store," thus leading the family onto the path of beautiful jade.
Moving towards Yu
As ancient jades became increasingly rare and precious, Zheng Fu-xing followed the jade trade routes to Hong Kong, and from then on, dedicated his career to Burmese jadeite.
Third-generation legacy
Cheng Sheng-chi has dedicated himself to the family business, delving into every aspect of the jade industry, from sourcing raw stones to establishing his own setting workshop, thus deeply embedding the family's influence within it.
Ren'ai Road Flagship Store
Jadeite Maison inaugurated its flagship store on Taipei's tree-lined Ren'ai Road, creating a serene sanctuary for jadeite away from the urban bustle.
Taipei 101
Jadeite Dynasty brings its treasured collection to Taipei 101, allowing tradition and innovation to intertwine and shine on this global stage.
Far Eastern Plaza
The opening of the Far Eastern Plaza store, nestled in the quiet spaces of collectors, opens a window of encounter for those new to jadeite.
Central Taiwan
Jade Home has opened a specialty store at Top City Taichung Far Eastern Department Stores, their fifth specialty store and their first venture outside of northern Taiwan.